Cheese
Try it in pasta bakes, jacket potatoes and omelettes.
We'll share the results with everyone on the list.
Protein that tastes like dinner.
A savoury, vegan protein powder you stir into soup, curry, eggs, pasta or rice. 25g a scoop, no sweetness, no lumps.
Free to join. No spam, unsubscribe any time.
What are you cooking?
Pick a dish and see what a scoop of Pinch adds.
Scoops
Counts Pinch only, not the rest of your dish.
Flavours that suit pasta
Stirs in smooth, then thickens.
Stir a scoop into a hot soup or sauce. It goes in without clumping and thickens it as it cooks.
Protein, not pudding.
Most protein powder is made to be shaken into cold water. Pinch is made to be cooked with.
What we compared
Sweet protein powder
Tastes likeVanilla, chocolate, cookies and creamCheese, pomodoro, BBQ and chilli
Goes inA shaker of cold waterSoup, curry, eggs, pasta and rice
You have itBetween mealsIn the meal
In hot foodNot what it's made forStirs in smooth and thickens
Four flavours. Pick yours.
Tap a flavour to see what it's good in, then vote for the one you want first.
The whole pack is the flavour.
A stand-up pouch in the colour of what's inside, so you can grab the right one from the cupboard without reading.
Cooks into dinner
Stir a scoop into soup, curry, pasta or rice while it cooks.
25g protein a scoop
Savoury, not sweet. No shaker, no chalky drink.
Vegan
Plant protein, so it works for everyone at the table.
Stays fresh
A resealable zip pouch that stands up in the cupboard.
Single-serve sachet. Tear, pinch, stir it in. One sachet, one scoop.
Good for your gut and your tastebuds.
Savoury, vegan and 25g protein a scoop.
Photo: the finished dish, fork mid-bite
Get it first.
Join the list for free, or reserve a VIP spot for €1 to get the lowest price.
Join the list
Free
- The early-bird price on launch day (€[XX])
- An email the minute we go live
- A vote on which flavours come first
Reserve a VIP spot
€1
- A VIP-only price, lower than early bird (€[XX])
- Your own VIP link on launch day
- VIP-only updates: samples, taste tests and recipe votes
Only 100 VIP spots. Refundable any time: just reply to any of our emails. The €1 is separate from your Kickstarter pledge.
Not sure yet? Join free now so you don't miss the early-bird price. VIPs hear the Kickstarter launch date first. Kickstarter only charges your pledge if we hit our goal.
Help us cook it right.
Two minutes, a few questions about what you eat. Your answers decide the recipes.
Good questions.
What is Pinch?
A savoury protein powder you cook with. Stir a scoop into soup, curry, eggs, pasta or rice and it adds 25g of protein without making anything sweet.
How much protein is in a scoop?
25g. We'll publish the full nutrition label and ingredients before anything ships.
Does it taste sweet?
No. All four flavours are savoury: cheese, pomodoro, BBQ and chilli, not vanilla.
Will it go lumpy in hot food?
No. It's made to stir into warm food without clumping, and it thickens soups and sauces as it goes.
Is it vegan?
Yes. All four flavours are vegan.
What does the €1 do?
It reserves one of 100 VIP spots. On launch day you get your own link to a VIP-only price, lower than early bird. It's refundable any time (just reply to any of our emails) and it's separate from your Kickstarter pledge.
When can I get it?
Soon, on Kickstarter. VIPs get the launch date first, and everyone on the list gets an email the minute it's live.
Where do you ship?
The UK and the EU.
Stir it in.
Join free and get the early-bird price on launch day.
Free. One email when we launch, plus the odd update.